Yips Drivers Of Globalisation Tesco

YIPS-GLOBALIZATION-DRIVERS • 1. 25 May 09 International Business - Yip's Globalisation Drivers • Yip’s Globalisation Drivers Team 6 Sachin Arun KA Balaji Swapnil Arobinda • 25 May 09 International Business - Yip's Globalisation Drivers International Business Terms International companies: Importers and exporters; have no investment outside of their home country. Multinational companies: Have investment in other countries; More focused on adapting their products and service to each local market.

Global companies: Have invested and are present in many countries; They market their products through the use of the same coordinated image/brand in all markets. Transnational companies: More complex organizations. Hex Comparison 1 82 Seriale. Download Buku Discipline Belajar Komputer here. They have invested in foreign operations; have Decentralized decision-making, R&D and marketing powers to each individual foreign market. • 25 May 09 International Business - Yip's Globalisation Drivers Introduction George Yip (1992) To know the degree of Globalisation within an industry, analyse 4 Main Categories of Drivers 1. Market Globalisation Drivers 2. Cost Globalisation Drivers 3.

Government Globalisation Drivers 4. Competitive Globalisation Drivers Low (Domestic) High (Global) • 25 May 09 International Business - Yip's Globalisation Drivers Yip’s Framework Technological Factor Economic & Financial Factor Social & Demographic Factor Political & Legal Factor • 25 May 09 International Business - Yip's Globalisation Drivers Market Drivers Market Globalisation Drivers Customer needs Customers & channels Marketing Leading Countries Govt.

Globalisation Drivers Cost Globalisation Drivers Competitive Globalisation Drivers • 25 May 09 International Business - Yip's Globalisation Drivers Market Globalisation Driver - Strength Low (Domestic) High (Global) Airlines Computers Automobile Soft Drinks FMCG Retail Banking Book Publishing Baked Foods • 25 May 09 International Business - Yip's Globalisation Drivers Government Drivers Market Globalisation Drivers Customer needs Customers & channels Marketing Leading Countries Govt. Globalisation Drivers Trade Policies Technical Standards Marketing Regulations Govt. Owned Competitors Govt. Owned Customers Legal protection Cost Globalisation Drivers Competitive Globalisation Drivers • 25 May 09 International Business - Yip's Globalisation Drivers Govt. Globalisation Driver: Strength Low (Domestic) High (Global) FMCG Baked Foods Soft Drinks Computers Automobile Pharma Airlines Retail Banking • 25 May 09 International Business - Yip's Globalisation Drivers Cost Drivers Market Globalisation Drivers Customer needs Customers & channels Marketing Leading Countries Govt. Globalisation Drivers Trade Policies Technical Standards Marketing Regulations Govt.

Owned Competitors Govt. Owned Customers Host Govt.

Transcript of Tesco Case. TESCO CASE AGENDA YIP's Globalisation Drivers Factors for the success/failure of TESCO in Asia Fresh & Easy in the light of the Asian cases. Globalisation of TESCO into West coast US market. PESTEL YIP's Globalisation Drivers Market Drivers: - Ireland Transferable.